Overindividuation in Gift Giving: Shopping for Multiple Recipients Leads Givers to Choose Unique but Less Preferred Gifts
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منابع مشابه
Why Feasibility Matters to Gift Recipients: A Construal-Level Approach to Gift Giving
How does one decide on the perfect gift? We look at an important tradeoff between desirability and feasibility in gift giving using construal level theory as a framework. We propose that givers construe gifts abstractly, and therefore choose gifts high on desirability attributes over gifts high on feasibility attributes. Support for these propositions emerges in studies examining giver and rece...
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Gift givers balance their goal to please recipients with gifts that match recipients’ preferences against their goal to signal relational closeness with gifts that demonstrate their knowledge of the recipient. Five studies in a gift registry context show that when close (vs. distant) givers receive attribution for the gifts they choose, they are more likely to diverge from the registry to choos...
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Gifts that support a worthy cause (i.e., ‘‘gifts that give twice’’), such as a charitable donation in the recipient’s name, have become increasingly popular. Recipients generally enjoy the idea of these gifts, which not only benefit others in need but also make individuals feel good about themselves. But do givers accurately predict appreciation of these types of gifts? Across three studies, we...
متن کاملWhy Feasibility Matters More to Gift Receivers than to Givers: A Construal-Level Approach to Gift Giving
This article looks at the trade-offs that gift givers and gift receivers make between desirability and feasibility using construal level theory as a framework. Focusing on the asymmetric distance from a gift that exists within giver-receiver dyads, the authors propose that, unlike receivers, givers construe gifts abstractly and therefore weight desirability attributes more than feasibility attr...
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Five studies examined whether the practice of regifting--a social taboo--is as offensive to the original givers as potential regifters assume. Participants who imagined regifting a gift (receivers) thought that the original giver would be more offended than participants who imagined that their gifts were regifted (givers) reported feeling. Specifically, receivers viewed regifting as similar in ...
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تاریخ انتشار 2014